AI Engineering Studio · London
Real AI.
In real products.
Artificial Integration is a two-person engineering studio for ambitious ecommerce brands and the agencies that serve them. We design and ship production AI — pipelines, integrations, Shopify apps, and bespoke backend systems that work in the wild, not just in decks.
What we do
Services
We work with founders, agencies, and product teams who need real engineering — not WordPress plugins, ChatGPT wrappers, or no-code workarounds.
01
AI pipeline development
Production-grade AI: data ingestion, structured prompting, model orchestration, output validation, cost control. Built for reliability, not demos.
02
Shopify apps & themes
Custom Shopify apps, theme architecture, OAuth integrations, webhook systems, and storefront engineering for ambitious ecommerce brands.
03
Backend & APIs
REST APIs, auth systems, signed URL infrastructure, webhook receivers, and service integration on modern edge platforms.
04
Technical advisory
Architecture reviews, AI strategy, system audits. For founders or teams who need senior input without a full hire.
Selected work
Case studies
Three production systems shipped end-to-end. Built on Cloudflare Workers, designed for solo-team velocity without sacrificing reliability.
When I Grow Up
Personalised AI children's book — print-on-demand
We designed and built a multi-service product pipeline end-to-end for our own consumer brand. Customers answer a short questionnaire on a custom Shopify storefront; the backend generates a unique 38-page illustrated book using Claude for story personalisation and fal.ai for character-consistent illustrations — then renders a print-ready PDF delivered via signed URL.
Pipeline
16
character-consistent AI illustrations per book
7
integrated services in a single pipeline
0
raw asset URLs exposed to end users
Approval Flow
Shopify app — customer proof approval workflow
A Shopify app for merchants selling personalised or made-to-order products. Replaces the email back-and-forth that custom-product merchants do today: upload a proof against an order, send it to the customer via a signed link, and capture their approval or change request. Built end-to-end in TypeScript on Cloudflare Workers with full OAuth, webhook handling, HMAC verification, and email integration.
Architecture
3
surfaces — merchant, customer, install
168h
signed token TTL on customer links
0
third-party app frameworks — pure Worker
Capabilities
Stack & tooling
Languages
Infrastructure
AI / LLM
Backend / API
Frontend
Platforms
DevOps & Security
About
A two-person studio.
That's the whole point.
Artificial Integration is a two-person engineering studio based in London. We work directly with the people who hire us — no account managers, no project handoffs, no junior team doing the actual building.
We've shipped real products in production: AI pipelines, multi-service backends, Shopify storefronts, and bespoke apps. Our default is pragmatic decisions over theoretical purity, and shipping over architecting forever.
We're picky about what we take on. Two of us, one project at a time, fully embedded.
Isaac Nethersole
Co-founder · Engineering
Max Chambers
Co-founder · Engineering
Start a project
"Have a system you need built, a pipeline that's stuck, or an AI idea that needs an engineering brain on it?"